https://www.transperfect.com/ en Fri, 06 Feb 26 01:07:39 -0500 https://www.transperfect.com/blog/translation-memory-terminology-management-and-implementing-ai-modern-ip-toolkit-explained <span class="field field--name-title field--type-string field--label-hidden">Translation Memory, Terminology Management, and Implementing AI: A Modern IP Toolkit Explained</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>rbisht</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2026-02-06T01:07:39-05:00" title="Friday, February 6, 2026 - 01:07" class="datetime">Fri, 02/06/2026 - 01:07</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-276295" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/translation-memory-terminology-management-and-implementing-ai-modern-ip-toolkit-explained"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/modern-ip-toolkit-rectangle.png?itok=q7MGxv9m 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/modern-ip-toolkit-rectangle.png?itok=UqxS1JQZ 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/modern-ip-toolkit-rectangle.png?itok=sEcFN_GG 1x"/> <img loading="eager" width="1920" height="1080" alt="modern ip toolkit" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/modern-ip-toolkit-rectangle.png?itok=q7MGxv9m" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-276294" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-276293" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Patent translation was once treated as a purely transactional step in patent prosecution: translate the application locally, file in each jurisdiction, and move on until the next one. Historically, foreign agents handled translations independently in their respective jurisdictions, often amending them repeatedly in response to office actions. These updates were made in the moment, with little consistency across filings, limited visibility, and no centralized way to track and amalgamate linguistic changes over time. That model no longer holds. Today’s patent portfolios are larger, more global, and more interconnected than ever before. Language choices made early in a portfolio’s life now ripple across jurisdictions and years of prosecution, enforcement, and licensing—making translation a strategic component of patent prosecution, not an administrative afterthought.</p><p>In this environment, translation is an operational system that must deliver consistency, visibility, and control at scale. Translation memory, terminology management, and AI form the core of that system. When treated as an integrated toolkit rather than standalone tools, they allow IP teams to reuse validated language, reduce risk, and focus human expertise where it matters most.</p><h2>Translation Memory: Consistency as Infrastructure</h2><p>Translation memory (TM) is often described as a method of repurposing prior translations on any future content and has become the standard in the translation world. That description undersells its importance and impact in patent prosecution. At its best, TM is a record of institutional decisions—how specific concepts, claims, and technical descriptions have been expressed and approved over time.</p><p>Patent portfolios are uniquely suited to TM. Claim structures repeat. Technical language carries forward across families, new innovations, and related technologies. Without a reliable way to reuse previously validated language, variations inevitably creep in. Over time, those variations increase review time, introduce ambiguity, and ultimately raise translation costs.</p><p>A well-governed TM provides stability. It allows teams to preserve approved language across jurisdictions and over the life of a portfolio. The value here is not speed alone, but predictability. Review cycles become shorter because fewer decisions need to be re-litigated. Language choices become deliberate rather than accidental.</p><p>That said, TM is not self-correcting. It reflects whatever is stored in it—good or bad. During prosecution, foreign agents may revise claims, amend specifications, or update specifications in response to office actions, and those changes must be communicated back to whoever is centrally managing the TM to ensure they are memorialized.</p><p>TM should also be deliberately enriched with approved glossaries, term lists, and standardized language. Without clear ownership, defined update workflows, and periodic review, translation memory can quickly become fragmented or outdated. Where multiple vendors have been engaged over time, consolidating TM into a single, governed resource becomes critical to controlling costs, avoiding redundancy, and reducing the risk of inconsistent claim language across jurisdictions—risks that can surface years later during enforcement, licensing, or diligence.</p><p>The most effective TM programs treat translation memory as a controlled asset. Content is validated prior to storage. Ownership is centralized. Updates are intentional. When TM is managed this way, it becomes the backbone of linguistic consistency across the portfolio.</p><h2>Terminology Management: Precision Where It Counts</h2><p>If TM preserves past decisions, terminology management protects meaning. In patent translation, certain words carry outsized weight. A single term choice can affect claim scope, examiner interpretation, or enforcement outcomes—particularly in technical fields where concepts don’t translate cleanly across languages.</p><p>Terminology management is often misunderstood as a simple glossary. In reality, it’s a framework for defining and enforcing meaning. A strong terminology database includes preferred terms, disallowed alternatives, contextual notes, and jurisdiction-specific guidance. It answers not just <em>what</em> term to use, but <em>why</em>.</p><p>This matters because inconsistency in terminology is rarely obvious at first glance. Two terms may appear interchangeable linguistically but differ legally or technically in subtle ways. Left unmanaged, these differences surface later—during prosecution, opposition, or litigation—when they’re far more difficult to address.</p><p>Unlike TM, glossary is inherently dynamic. As inventions evolve, claims are amended, and prosecution strategies shift, terminology must evolve as well. Effective terminology management accounts for this reality. It requires ongoing updates, review by subject-matter experts, and clear documentation of changes. When done well, terminology becomes a shared reference point that aligns in-house teams, outside counsel, and linguists across jurisdictions.</p><h2>AI: Scaling Consistency Without Replacing Judgment</h2><p><a href="https://www.transperfect.com/blog/evolution-ai-language-processing-and-its-impact-ip-patents">Artificial intelligence</a> is often discussed as a disruptive force in patent translation, but its most effective role is far more restrained. In IP workflows, AI functions best as a supporting layer—designed to accelerate turnaround times, reduce cost, and scale consistency—while leaving judgment firmly in human hands.</p><p>Modern translation environments rely on multiple AI layers working together, each serving a distinct purpose. Industry-trained models provide a foundation for technical and legal language. Technology-specific AI refines output based on subject matter. Patent-focused AI reflects the structural and stylistic demands of claims and specifications. On top of this, client-specific AI continuously adapts to a portfolio’s unique terminology, drafting preferences, and prosecution history. Together, these layers enable faster and more efficient translation at scale without flattening nuance or intent.</p><p>What AI doesn’t do is make legal or strategic decisions. It doesn’t assess prosecution risk, interpret claim scope, or determine whether a deviation is acceptable. Those decisions remain the responsibility of experienced linguists and IP professionals. In this model, AI accelerates execution and surfaces consistency, while human expertise governs meaning and risk.</p><p>Used thoughtfully, AI enhances—not replaces—translation memory and human review. It allows growing global portfolios to move faster and more cost-effectively, without introducing the uncertainty that comes from delegating judgment to machines.</p><h2>Integration and Governance: Where the Toolkit Succeeds or Fails</h2><p>Translation memory, terminology management, and AI deliver the greatest value when they operate as a single system. When these tools are siloed—spread across vendors, platforms, or workflows—risk increases. Inconsistent terminology, duplicated effort, and loss of institutional knowledge are common outcomes.</p><p>An integrated approach creates a continuous improvement loop. AI identifies patterns and anomalies. TM suggests previously approved language. Terminology rules enforce precision. Human experts review exceptions and make informed decisions. Approved outcomes feed back into the system, strengthening it over time.</p><p>None of this works without governance. Clear ownership, defined approval processes, and regular audits are what turn tools into infrastructure. Governance ensures that language decisions are traceable, defensible, and aligned with portfolio strategy. It also allows IP teams to maintain control without manually reviewing every document.</p><h2>Rethinking Value in Modern IP Translation</h2><p>The value of a modern IP translation toolkit is often framed in terms of cost savings or turnaround time. While those metrics are critical, they understate the strategic upside. Translation memory, terminology data, and AI outputs function as intelligence assets, not merely execution tools. When analyzed collectively, they give patent teams visibility into how language is actually used, reused, amended, and challenged across a portfolio.</p><p>Over time, these assets reveal patterns: which claim formulations recur across families, where language consistently triggers examiner objections, and which sections of specifications are routinely carried forward without substantive change. That insight can—and should—feed back into drafting strategy. Patent teams can proactively shape how applications are written, standardizing effective language, eliminating redundancies, and developing boilerplate templates that reflect what has already been validated across jurisdictions.</p><p>This approach reduces more than translation cost. It also limits unnecessary linguistic churn. Instead of repeatedly translating large volumes of content that add no strategic value, teams can make intentional decisions about what truly needs localization versus what can be standardized or referenced. Drafting with downstream translation in mind allows portfolios to scale more efficiently while remaining defensible and coherent.</p><p>In this model, translation infrastructure becomes a feedback loop rather than a one-way pipeline. The same systems that support prosecution also inform smarter drafting, tighter specifications, and clearer claim strategy from the outset.</p><h2>Conclusion: Tools Don’t Replace Judgment—They Protect It</h2><p>As patent portfolios expand in size and complexity, the core challenge shifts. Completing translations is no longer the primary concern. Sustaining consistency, clarity, and strategic intent across years of filings, amendments, and jurisdictions becomes the real test.</p><p>Translation memory, terminology management, and AI play a critical role in meeting that challenge. When treated as governed systems rather than execution tools, they preserve institutional knowledge and convert it into usable insight that informs future work.</p><p>When implemented thoughtfully, this infrastructure supports more than efficient scale. It allows patent teams to draft with greater intention, refine and reuse boilerplate language, and avoid re-translating content that adds no prosecutorial or enforcement value. Human expertise is redirected away from repetitive validation and toward judgment-driven work, including risk assessment, exception handling, and strategic decision-making.</p><p>In a global IP environment where language choices reverberate across portfolios and jurisdictions, modern translation infrastructure functions as a strategic asset. Properly governed, it strengthens drafting discipline, protects institutional judgment, and reinforces the long-term integrity of the portfolio.</p><p>Learn how TransPerfect IP builds translation infrastructure that protects consistency across global patent portfolios. <a href="https://www.transperfect.com/transperfect-ip">Contact our team</a> to discuss your workflow.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By Nejla Katica, Director </div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Fri, 06 Feb 2026 06:07:39 +0000 rbisht 66785 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/rethinking-search-thriving-age-genai-and-llms <span class="field field--name-title field--type-string field--label-hidden">Rethinking Search: Thriving in the Age of GenAI and LLMs</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-07-29T08:40:32-04:00" title="Tuesday, July 29, 2025 - 08:40" class="datetime">Tue, 07/29/2025 - 08:40</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-252453" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/resources/webinars/rethinking-search-thriving-age-genai-and-llms"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="450" height="259" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png?itok=_Sat_oxR 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="450" height="259" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png?itok=-9B2aLmY 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="450" height="259" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png?itok=r-rvYkRX 1x"/> <img loading="eager" width="450" height="259" alt="Rethinking Search: Thriving in the Age of GenAI and LLMs" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png?itok=_Sat_oxR" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_side_by_side-284066" class="wrapper-d_p_side_by_side margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-side-by-side with-forced-long-text-margin paragraph--type--d-p-side-by-side paragraph--view-mode--default"> <div class="side-header container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>Rethinking Search: Thriving in the Age of GenAI and LLMs</p></h2> </div> <div class="d-p-tiles-wrapper expandable-content"> <div class="container items"> <section class="row"> <div class="field field--name-field-d-p-sbs-items field--type-entity-reference-revisions field--label-hidden w-100 items-wrapper d-flex flex-wrap"> <div class="list-item-wrapper col-sm-6 item-1"> <section id="paragraph-d_p_single_text_block-284064" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="450" height="259" alt="Rethinking Search: Thriving in the Age of GenAI and LLMs" class="lazyload" data-src="/sites/default/files/media/image/big-SEO%20WEBINAR%20APAC_July%2029.png"> </div> </div> <p>There’s a lot of noise around how search is evolving—but what’s actually happening, and what should you be doing about it?</p><p>Tune in as our APAC team unpacks the real impact of LLMs on SEO and content strategy. With insights from four expert perspectives, you’ll walk away with practical actions to stay ahead, protect your rankings, and maximize visibility in the AI-driven search landscape.</p><p><strong>Speakers:</strong></p><ul><li>Robyn Schwarz - Content Solutions Engineer, AI/MT- TransPerfect</li><li>Mario Lenoci - Digital Content Strategist- TransPerfect</li><li>Givany Chong - Digital Strategist, APAC- TransPerfect</li><li>Vivian Ma- Director of Digital Growth, APAC- TransPerfect</li></ul></div> </div> </div> </section> </div> <div class="list-item-wrapper col-sm-6 item-2"> <section id="paragraph-d_p_single_text_block-284065" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><h3>Enter your information below to access this resource</h3> <iframe frameborder="0" height="900" id="pardotForm" style="border-width:0;" width="100%"></iframe><script> /* ================================ Build Pardot iframe URL ================================= */ const raw = sessionStorage.getItem("initial_landing_data"); const data = raw ? JSON.parse(raw) : null; var conversionUrl = window.location.href; var firstTouchUrl = data?.initial_url || ""; var referralURL = data?.referrer || ""; var AssetName = "Rethinking Search: Thriving in the Age of GenAI and LLMs"; var AssetLink = "https://info.transperfect.com/thriving-in-the-age-of-genAI-and-LLMs"; var iframeSrc = "https://info.transperfect.com/l/1109082/2025-11-06/j5k635" + "?Conversion_URL=" + encodeURIComponent(conversionUrl) + "&first_touch_URL=" + encodeURIComponent(firstTouchUrl) + "&DataForce_Last_downloaded_assets=" + encodeURIComponent(AssetName) + "&Transperfect_Asset_link=" + encodeURIComponent(AssetLink) + "&source=" + encodeURIComponent(referralURL); var pardotIframe = document.getElementById("pardotForm"); pardotIframe.src = iframeSrc; /* ================================ Listen for Pardot height message ================================= */ window.addEventListener("message", function (event) { if ( event.data && event.data.type === "pardot" && typeof event.data.height === "number" ) { // console.log("Pardot iframe height:", event.data.height); pardotIframe.style.height = event.data.height + 50 + "px"; } }, false); </script> <style> .t-blog-post-title h1 {display:none;} .d-p-side-by-side .wrapper-d_p_single_text_block {align-items: start;} .field--name-field-t-com-image.field--type-entity-reference {display:none;} </style> </div> </div> </div> </section> </div> </div> </section> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Tue, 29 Jul 2025 12:40:32 +0000 tanvi.channe 61298 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/customer-experience-growth-reaching-australias-migrant-customers <span class="field field--name-title field--type-string field--label-hidden">Customer Experience & Growth: Reaching Australia’s Migrant Customers</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>juan.gonzalez</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-07-21T22:39:40-04:00" title="Monday, July 21, 2025 - 22:39" class="datetime">Mon, 07/21/2025 - 22:39</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-252453" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/resources/webinars/customer-experience-growth-reaching-australias-migrant-customers"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1645" height="920" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/webinar_CXStrategy.png?itok=BJzGqY1C 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="671" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/webinar_CXStrategy.png?itok=KTnrOP5Z 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="430" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/webinar_CXStrategy.png?itok=VVsqoW04 1x"/> <img loading="eager" width="1645" height="920" alt="webinar_CXStrategy" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/webinar_CXStrategy.png?itok=BJzGqY1C" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_side_by_side-284069" class="wrapper-d_p_side_by_side margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-side-by-side with-forced-long-text-margin paragraph--type--d-p-side-by-side paragraph--view-mode--default"> <div class="side-header container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>Customer Experience & Growth: Reaching Australia’s Migrant Customers</p></h2> </div> <div class="d-p-tiles-wrapper expandable-content"> <div class="container items"> <section class="row"> <div class="field field--name-field-d-p-sbs-items field--type-entity-reference-revisions field--label-hidden w-100 items-wrapper d-flex flex-wrap"> <div class="list-item-wrapper col-sm-6 item-1"> <section id="paragraph-d_p_single_text_block-284067" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1645" height="920" alt="webinar_CXStrategy" class="lazyload" data-src="/sites/default/files/media/image/webinar_CXStrategy.png"> </div> </div> <p>How do you deliver exceptional customer experiences in a country as linguistically and culturally diverse as Australia, where over five million people speak a language other than English?</p><p>Join TransPerfect’s Claire Mullins, with guests Edwina Olver (Experience Director at Untangld) and Emily Bayford (Contact Centre Consultant), for an insightful conversation on CX strategy with a special focus on Australia's migrant population. Gain insights into the country’s rich cultural landscape, explore the challenges and opportunities of multilingual customer engagement and get practical tips for building an inclusive CX strategy.</p><ul><li>Key Takeaways:</li><li>How CX strategies are evolving to meet today’s customer expectations</li><li>Designing CX strategies tailored to migrant Australians</li><li>Engaging customers in their native language at critical points in the customer journey, including the contact centre</li><li>How the right CX strategy can improve access, build loyalty and drive growth</li></ul></div> </div> </div> </section> </div> <div class="list-item-wrapper col-sm-6 item-2"> <section id="paragraph-d_p_single_text_block-284068" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><h3>Enter your information below to access this resource</h3> <iframe frameborder="0" height="900" id="pardotForm" style="border-width:0;" width="100%"></iframe><script> /* ================================ Build Pardot iframe URL ================================= */ const raw = sessionStorage.getItem("initial_landing_data"); const data = raw ? JSON.parse(raw) : null; var conversionUrl = window.location.href; var firstTouchUrl = data?.initial_url || ""; var referralURL = data?.referrer || ""; var AssetName = "Customer Experience & Growth: Reaching Australia’s Migrant Customers"; var AssetLink = "https://info.transperfect.com/customer-experience-growth-reaching-australias-migrant-customers"; var iframeSrc = "https://info.transperfect.com/l/1109082/2025-11-06/j5k635" + "?Conversion_URL=" + encodeURIComponent(conversionUrl) + "&first_touch_URL=" + encodeURIComponent(firstTouchUrl) + "&DataForce_Last_downloaded_assets=" + encodeURIComponent(AssetName) + "&Transperfect_Asset_link=" + encodeURIComponent(AssetLink) + "&source=" + encodeURIComponent(referralURL); var pardotIframe = document.getElementById("pardotForm"); pardotIframe.src = iframeSrc; /* ================================ Listen for Pardot height message ================================= */ window.addEventListener("message", function (event) { if ( event.data && event.data.type === "pardot" && typeof event.data.height === "number" ) { // console.log("Pardot iframe height:", event.data.height); pardotIframe.style.height = event.data.height + 50 + "px"; } }, false); </script> <style> .t-blog-post-title h1 {display:none;} .d-p-side-by-side .wrapper-d_p_single_text_block {align-items: start;} .field--name-field-t-com-image.field--type-entity-reference {display:none;} </style> </div> </div> </div> </section> </div> </div> </section> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Tue, 22 Jul 2025 02:39:40 +0000 juan.gonzalez 60996 at https://www.transperfect.com https://www.transperfect.com/blog/transperfects-new-signage-beams-over-punes-tech-hub <span class="field field--name-title field--type-string field--label-hidden">TransPerfect’s New Signage Beams over Pune’s Tech Hub</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-07-16T06:39:51-04:00" title="Wednesday, July 16, 2025 - 06:39" class="datetime">Wed, 07/16/2025 - 06:39</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-251925" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/transperfects-new-signage-beams-over-punes-tech-hub"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="2000" height="1333" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/transperfects-new-signage-beams.jpg?itok=HC40CXGR 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="800" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/transperfects-new-signage-beams.jpg?itok=blVTCc6V 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/transperfects-new-signage-beams.jpg?itok=APZHvEiU 1x"/> <img loading="eager" width="2000" height="1333" alt="Transperfects new signage beams" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/transperfects-new-signage-beams.jpg?itok=HC40CXGR" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-251924" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-251923" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>India’s thriving technology and innovation hub just got a little brighter—literally. New signage at TransPerfect’s Westend Icon office in Pune is now shining high above Aundh, one of the city’s most sought-after commercial and residential hubs.</p><p>To some, it may be just another company name on a building in the fast–developing Aundh neighborhood. To us, it marks how much we’ve grown—and how strongly we’re rooted here.</p><p>When TransPerfect opened the Pune office in 2005, we hardly imagined that one day we’d have our name on a building like this, alongside global powers like Deloitte. Years of growth, a strong culture, and a spirit of camaraderie brought us here, and we’re proud to see our name in lights. Today, the Pune office is home to more than 600 team members working across diverse functions, from AI training and technology development to media production and localization.</p><p>When they’re not in the office, employees can be found engaging in a variety of social and environmental initiatives. This could mean planting trees through Hamari Vasudhara (“our earth”) or empowering underprivileged adults with employment skills through Saksham (which means “capable” or “competent”).</p><h2>Pune: The Silicon Valley of Maharashtra</h2><p>Located in the Western Indian state of Maharashtra, Pune has rightfully earned its reputation as the region’s Silicon Valley. With world-class universities, a booming tech economy, and a rich pool of multilingual talent, it’s a natural fit for TransPerfect’s global strategy.</p><p>Our teams here not only serve international clients but also collaborate with some of India’s most iconic brands, films, and TV series—bringing stories and services to life in over 200 languages.</p><p>The Pune office also houses a state-of-the-art audio production studio, opened in 2024 to support our growing media and entertainment work in the region. The team serves a broad spectrum of industries, including life sciences, financial services, e-commerce, and entertainment, helping organizations meet local and global demands.</p><h2>Celebrating TransPerfect’s Expanding Impact in India</h2><p>TransPerfect’s presence in India continues to expand, with additional offices in Chennai and Delhi—our regional hub and document review center for TransPerfect Legal. Recently, TransPerfect acquired Bangalore-based <a href="https://www.transperfect.com/about/press/transperfect-acquires-paybooks-technologies" target="_blank">Paybooks Technologies</a>, a leading provider of HR, payroll, and compliance solutions. Together, these locations strengthen our 24/7 operational capabilities and help us deliver high-volume, high-quality services more efficiently across time zones.</p><p>For our Pune team, the new signage is a proud reflection of the innovation, collaboration, and client dedication that define TransPerfect. For the company, it’s a symbol of how far we’ve come and how much more we plan to do.</p><p>If you're in the area, come by and check out the new signage—and join us in celebrating everything Pune represents.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">The TransPerfect Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Wed, 16 Jul 2025 10:39:51 +0000 tanvi.channe 60863 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/how-effectively-localise-and-manage-content-scale-international-success <span class="field field--name-title field--type-string field--label-hidden">How to Effectively Localise and Manage Content at Scale for International Success</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>shubham.laygude</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-04-14T03:11:38-04:00" title="Monday, April 14, 2025 - 03:11" class="datetime">Mon, 04/14/2025 - 03:11</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-245771" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/resources/webinars/how-effectively-localise-and-manage-content-scale-international-success"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/PartnerLink-Webinar-8April.jpg?itok=fW9KtLJJ 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/PartnerLink-Webinar-8April.jpg?itok=L1MAL7m3 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/PartnerLink-Webinar-8April.jpg?itok=m9FeVbuX 1x"/> <img loading="eager" width="1920" height="1080" alt="How to Effectively Localise and Manage Content at Scale for International Success" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/PartnerLink-Webinar-8April.jpg?itok=fW9KtLJJ" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_side_by_side-284112" class="wrapper-d_p_side_by_side margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-side-by-side with-forced-long-text-margin paragraph--type--d-p-side-by-side paragraph--view-mode--default"> <div class="side-header container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>How to Effectively Localise and Manage Content at Scale for International Success</p></h2> </div> <div class="d-p-tiles-wrapper expandable-content"> <div class="container items"> <section class="row"> <div class="field field--name-field-d-p-sbs-items field--type-entity-reference-revisions field--label-hidden w-100 items-wrapper d-flex flex-wrap"> <div class="list-item-wrapper col-sm-6 item-1"> <section id="paragraph-d_p_single_text_block-284110" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="1920" height="1080" alt="How to Effectively Localise and Manage Content at Scale for International Success" class="lazyload" data-src="/sites/default/files/media/image/PartnerLink-Webinar-8April.jpg"> </div> </div> <p><strong>Session Details:</strong> Join us for an exclusive panel discussion featuring experts from TransPerfect, Contentful, and IDP Education as they delve into the strategies and technologies essential for managing multilingual content at scale. This insightful event will explore how automation and artificial intelligence play a critical role in streamlining content processes for enterprise brands.</p><p><strong>Panelists:</strong></p><p>Sunaina Ajwani Howells | Regional Strategic Alliances, APAC | TransPerfect<br>Paulina Belcik | Director, Strategic Accounts | TransPerfect<br>Emily McIvor | Head of Digital | IDP Education<br>Nivedhika Muthuswamy | Content Engineering Manager | IDP Education<br>Prashanthi Shankar | Senior Product Marketing Manager | Contentful</p></div> </div> </div> </section> </div> <div class="list-item-wrapper col-sm-6 item-2"> <section id="paragraph-d_p_single_text_block-284111" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><h3>Enter your information below to access this resource</h3> <iframe frameborder="0" height="900" id="pardotForm" style="border-width:0;" width="100%"></iframe><script> /* ================================ Build Pardot iframe URL ================================= */ const raw = sessionStorage.getItem("initial_landing_data"); const data = raw ? JSON.parse(raw) : null; var conversionUrl = window.location.href; var firstTouchUrl = data?.initial_url || ""; var referralURL = data?.referrer || ""; var AssetName = "How to Effectively Localise and Manage Content at Scale for International Success"; var AssetLink = "https://info.transperfect.com/video/how-effectively-localise-and-manage-content-scale-international-success"; var iframeSrc = "https://info.transperfect.com/l/1109082/2025-11-06/j5k635" + "?Conversion_URL=" + encodeURIComponent(conversionUrl) + "&first_touch_URL=" + encodeURIComponent(firstTouchUrl) + "&DataForce_Last_downloaded_assets=" + encodeURIComponent(AssetName) + "&Transperfect_Asset_link=" + encodeURIComponent(AssetLink) + "&source=" + encodeURIComponent(referralURL); var pardotIframe = document.getElementById("pardotForm"); pardotIframe.src = iframeSrc; /* ================================ Listen for Pardot height message ================================= */ window.addEventListener("message", function (event) { if ( event.data && event.data.type === "pardot" && typeof event.data.height === "number" ) { // console.log("Pardot iframe height:", event.data.height); pardotIframe.style.height = event.data.height + 50 + "px"; } }, false); </script> <style> .t-blog-post-title h1 {display:none;} .d-p-side-by-side .wrapper-d_p_single_text_block {align-items: start;} .field--name-field-t-com-image.field--type-entity-reference {display:none;} </style> </div> </div> </div> </section> </div> </div> </section> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Mon, 14 Apr 2025 07:11:38 +0000 shubham.laygude 59487 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/generative-ai-contact-centre-automating-multilingual-customer-engagement <span class="field field--name-title field--type-string field--label-hidden">Generative AI in the Contact Centre: Automating Multilingual Customer Engagement</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-20T02:18:41-05:00" title="Thursday, February 20, 2025 - 02:18" class="datetime">Thu, 02/20/2025 - 02:18</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238718" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/resources/webinars/generative-ai-contact-centre-automating-multilingual-customer-engagement"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="450" height="251" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/big-image%20%281%29.png?itok=nvacxqy4 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="450" height="251" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/big-image%20%281%29.png?itok=2Zn423sv 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="450" height="251" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/big-image%20%281%29.png?itok=ASHfCpmh 1x"/> <img loading="eager" width="450" height="251" alt="Connect- AI in CCO space" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/big-image%20%281%29.png?itok=nvacxqy4" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_side_by_side-284121" class="wrapper-d_p_side_by_side margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph d-p-side-by-side with-forced-long-text-margin paragraph--type--d-p-side-by-side paragraph--view-mode--default"> <div class="side-header container"> <h2 class="field field--name-field-d-main-title field--type-text-long field--label-hidden"><p>Generative AI in the Contact Centre: Automating Multilingual Customer Engagement</p></h2> </div> <div class="d-p-tiles-wrapper expandable-content"> <div class="container items"> <section class="row"> <div class="field field--name-field-d-p-sbs-items field--type-entity-reference-revisions field--label-hidden w-100 items-wrapper d-flex flex-wrap"> <div class="list-item-wrapper col-sm-6 item-1"> <section id="paragraph-d_p_single_text_block-284119" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" width="450" height="251" alt="Connect- AI in CCO space" class="lazyload" data-src="/sites/default/files/media/image/big-image%20%281%29.png"> </div> </div> <p style="color:black;">Catch our expert panel as they explore how automation is transforming multi-language contact centers .</p><p style="color:black;">Diego Bartolome and Claire Mullins cover:</p><ul style="color:black;"><li><strong>Real-World Deployments</strong> – Lessons from successful automation rollouts.</li><li><strong>Emerging Trends</strong>–The latest advancements in multilingual customer engagement.</li><li><strong>Technology Adoption</strong> – How organizations are embracing automation.</li><li><strong>Risk Mitigation</strong> – Strategies for a smooth, secure transition.</li><li><strong>Maximizing Benefits</strong> – Enhancing efficiency and satisfaction for agents and customers.</li></ul></div> </div> </div> </section> </div> <div class="list-item-wrapper col-sm-6 item-2"> <section id="paragraph-d_p_single_text_block-284120" class="wrapper-d_p_single_text_block with-long-text theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix paragraph d-p-text-block paragraph--type--d-p-single-text-block paragraph--view-mode--default"> <div class="content-wrapper"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><h3>Enter your information below to access this resource</h3> <iframe frameborder="0" height="900" id="pardotForm" style="border-width:0;" width="100%"></iframe><script> /* ================================ Build Pardot iframe URL ================================= */ const raw = sessionStorage.getItem("initial_landing_data"); const data = raw ? 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pardotIframe.style.height = event.data.height + 50 + "px"; } }, false); </script> <style> .t-blog-post-title h1 {display:none;} .d-p-side-by-side .wrapper-d_p_single_text_block {align-items: start;} .field--name-field-t-com-image.field--type-entity-reference {display:none;} </style> </div> </div> </div> </section> </div> </div> </section> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Thu, 20 Feb 2025 07:18:41 +0000 tanvi.channe 58151 at https://www.transperfect.com https://www.transperfect.com/blog/trends-travel-industry-2025 <span class="field field--name-title field--type-string field--label-hidden">Trends in the Travel Industry for 2025</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-18T02:04:25-05:00" title="Tuesday, February 18, 2025 - 02:04" class="datetime">Tue, 02/18/2025 - 02:04</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-240333" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/trends-travel-industry-2025"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1516" height="1010" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TravelBlog.png?itok=tCESxUOc 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="799" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TravelBlog.png?itok=2Mjmd8z1 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="512" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TravelBlog.png?itok=UFiG7Jdw 1x"/> <img loading="eager" width="1516" height="1010" alt="Travel Blog" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TravelBlog.png?itok=tCESxUOc" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-240336" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-240335" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Travel is evolving faster than ever, blending cutting-edge technology with authentic cultural experiences—all while speaking your language. <br>In 2025, the travel industry isn’t just about booking a trip. It’s focused on creating immersive journeys that resonate on a personal level. From hyper-personalized itineraries and AI-powered chatbots to Asia’s booming influence, here are five travel trends poised to shape the future.</p><h2>1. Personalization—Speaking the Traveler’s Language</h2><p>Personalization in the travel industry goes beyond outdated itineraries and basic translation apps—it’s about delivering experiences in the traveler’s native language while considering cultural context. <br>Imagine booking a dream vacation and receiving a custom-tailored itinerary that not only highlights must-see landmarks but also recommends local hidden gems, unique culinary experiences, and off-the-beaten-path cultural events—all delivered in your native language and tailored to your cultural background. In 2025, personalization in travel is set to transcend standard package deals.<br>Take, for example, a global tour operator that sends you a beautifully curated itinerary in your preferred language. It might include everything from local dining hotspots and art exhibitions to festivals that truly capture the spirit of the destination. When your culture and language are reflected in every detail, it builds instant trust and excitement.</p><p><strong>Benefits of Language-Centric Personalization:</strong></p><ul><li><strong>Builds Trust and Rapport</strong>:Travelers feel more comfortable and understood.</li><li><strong>Increases Booking Conversions</strong>: Reduces barriers by leveraging translation and localization</li><li><strong>Enhances Customer Satisfaction</strong>: Delivers culturally relevant recommendations.</li></ul><h2>2. Seamless Digital Experiences</h2><p>Remember the frustration of navigating clunky websites and complicated check-in processes for an airline flight? Today’s travelers expect a frictionless experience where every digital touchpoint works together harmoniously. In 2025, the journey from browsing to booking—and even post-trip engagement—will be smooth as silk. <br>Imagine an all-in-one travel app that not only lets you book flights, hotels, and local tours, but also sends real-time updates, personalized suggestions based on your travel history, and even offers a virtual concierge that can answer your questions at any hour.</p><p><strong>Key Features Driving Seamless Digital Experiences:</strong></p><ul><li><strong>Intuitive Interfaces</strong>: Easy-to-use apps and websites that cater to both tech-savvy and less digitally inclined travelers.</li><li><strong>Digital Concierge Services</strong>: Virtual assistants that help with everything from check-in procedures to discovering local attractions.</li><li><strong>Smart Notifications</strong>: Real-time alerts that keep you informed about gate changes, delays, or even local weather conditions.</li></ul><h2>3. AI for Lean Teams and Reduced Budgets (with a Touch of Machine Translation)</h2><p>Running a travel company is no small feat—especially when budgets are tight and teams are lean. Enter AI and machine translation (MT). In 2025, AI will help travel companies deliver top-notch customer service and localized content without the overhead of large, multilingual teams.<br>Consider the power of AI-driven chatbots on a travel website. These digital assistants are available 24/7, instantly translating customer inquiries and offering travel tips in multiple languages. By handling routine inquiries and quickly translating content, they enable small teams to efficiently manage global communications. Picture a traveler from Brazil landing on a website and being greeted in Portuguese, receiving immediate help to book a hotel or get travel advice—all without waiting on hold for a human agent<br>Another travel industry use case is automated content localization. Marketing teams can use MT tools to quickly adapt promotional materials, ensuring that every ad and email campaign speaks directly to its intended audience. This approach saves time and money while making travelers everywhere feel understood.</p><p><strong>How AI Is Transforming Travel Operations:</strong></p><ul><li><strong>AI-Driven Chatbots</strong>: Provide instant multilingual support, reducing wait times and enhancing customer service.</li><li><strong>Automated Content Localization</strong>: Quickly adapts marketing materials to resonate with global audiences.</li><li><strong>Efficient Resource Management</strong>: Allows lean teams to manage broader markets without additional staffing costs.</li></ul><h2>4. Asia’s Re-Emergence as a Global Travel Powerhouse</h2><p>Asia is not just a tourist hotspot—it’s rapidly emerging as a global travel powerhouse. Whether it’s the vibrant streets of Tokyo, the bustling markets of Bangkok, or the serene landscapes of Bali, Asian destinations are captivating travelers around the world. At the same time, Asia is becoming a major source of outbound tourism, with millions eager to explore new cultures. Understanding regional cultural nuances and local language preferences is essential to capturing this market.</p><p>Travel brands are taking note by launching highly localized marketing campaigns in languages like Mandarin, Korean, and Japanese. For instance, airlines and hotel chains are crafting campaigns that speak directly to Asian audiences, complete with regional cultural references and promotional offers timed around local festivals and holidays.</p><p>Many resorts in Southeast Asia have started offering packages that showcase local culture with traditional dance performances, culinary classes, and guided tours of local sites, taking regional languages into consideration. This travel trend of culturally tailored offerings not only attracts Asian travelers but also enriches their experiences.</p><p><strong>Key Factors Driving Asia’s Travel Boom:</strong></p><ul><li><strong>Localized Marketing Campaigns</strong>: Tailored content in Mandarin, Korean, and Japanese resonates with diverse audiences.</li><li><strong>Culturally Rich Travel Packages</strong>: Experiences that highlight local traditions and customs appeal to both inbound and outbound travelers.</li><li><strong>Growing Outbound Tourism</strong>: Increased demand from Asian travelers seeking unique global experiences</li></ul><h2>5. Experiential Loyalty—Rewarding Memories, Not Just Points</h2><p>Loyalty programs are evolving. Gone are the days when travelers collected points solely for discounts. In 2025, loyalty is all about unique experiences—creating memories that last a lifetime. Travel industry brands are offering perks like cooking classes with local chefs or exclusive cultural tours as loyalty rewards. These immersive opportunities transform loyalty programs into gateways for discovering the soul of a destination, ensuring that every journey becomes a story worth sharing.<br>For instance, a luxury travel provider could surprise its frequent flyers with an invitation to a private art tour in Paris, complete with personalized, multilingual guides who speak directly to their interests. This level of attention transforms routine bookings into extraordinary adventures, fostering deeper emotional connections and encouraging repeat business.</p><p><strong>Benefits of Experiential Loyalty:</strong></p><ul><li><strong>Creates Emotional Bonds</strong>: Unique experiences forge lasting memories</li><li><strong>Differentiates Brands</strong>: Sets travel companies apart from competitors.</li><li><strong>Boosts Repeat Bookings</strong>: Satisfied travelers are more likely to return and spread the word.</li></ul><h2>Transforming the Way the World Travels</h2><p>In 2025, every aspect of the traveler’s journey is being reimagined to be more personal, efficient, and enriching.<br>For travel companies ready to embrace this future, partnering with experts in translation and localization is crucial. Whether it’s booking a confirmation or fielding a customer service inquiry, ensuring every interaction is perfectly tuned to the needs of a global audience will set you apart.<br>Ready to elevate your travel brand in 2025? <a href="https://www.transperfect.com/industries/travel-hospitality" title="Transpefect">Reach out to TransPerfect’s expert team today</a> and discover how our solutions can drive your global success.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By TransPerfect</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> <div class="field__item"><a href="/resources/category/travel-hospitality" hreflang="en">Travel & Hospitality</a></div> </div> Tue, 18 Feb 2025 07:04:25 +0000 jpressman 58145 at https://www.transperfect.com https://www.transperfect.com/blog/future-driving-how-ai-shaping-automotive-industry-2025 <span class="field field--name-title field--type-string field--label-hidden">The Future of Driving: How AI is Shaping the Automotive Industry in 2025</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>jpressman</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-02-17T11:49:35-05:00" title="Monday, February 17, 2025 - 11:49" class="datetime">Mon, 02/17/2025 - 11:49</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-240333" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/future-driving-how-ai-shaping-automotive-industry-2025"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1575" height="886" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/ManufacturingBlog.png?itok=pFEIlxhW 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/ManufacturingBlog.png?itok=vdHSMhyl 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/ManufacturingBlog.png?itok=ShgZkl1r 1x"/> <img loading="eager" width="1575" height="886" alt="2025 Trends" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/ManufacturingBlog.png?itok=pFEIlxhW" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-240336" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-240335" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The automotive industry is racing toward an awe-inspiring future, fueled by groundbreaking advancements in artificial intelligence (AI) and emerging technologies. While we’re already seeing the impact today, the true potential of AI in vehicles is just beginning to unfold. From smarter connectivity and self-driving cars to seamless updates and predictive maintenance, AI is poised to completely redefine how we design, drive, and interact with these vital machines. Buckle up as we explore the game-changing ways AI will transform the automotive world in the years ahead.</p><h2>Connectivity: The Backbone of Smart Vehicles</h2><p>As consumers demand more from their in-car experiences, automakers are increasingly integrating advanced connectivity features that enable cars to communicate with devices, systems, and even other vehicles on the road. Many vehicles already offer Wi-Fi connectivity, Bluetooth integration, and smartphone apps that let drivers control various functions remotely. However, with the rise of AI-powered systems, cars will become even smarter—learning driver preferences and behaviors, automatically adjusting settings based on historical data, and providing real-time updates on road conditions, weather, and traffic. </p><p>How AI is transforming vehicle connectivity is evident in technologies like vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication. Powered by AI, these systems allow cars to “talk” to each other and surrounding infrastructure, such as traffic lights and road signs. This will improve traffic flow, reduce accidents, and even help reduce congestion. Additionally, AI will enable the integration of cloud-based services, allowing vehicles to receive real-time updates, access new features, and download software patches without visiting a dealership. This level of vehicle connectivity will transform cars into dynamic, ever-evolving systems that become more efficient and user-friendly over time.</p><h2>AI-Powered Autonomous Driving</h2><p>One of the most transformative applications of advanced technology in the automotive sector is the role of AI in autonomous vehicles. Over the past decade, AI capabilities have made significant strides in enabling self-driving cars. This progress is driven by machine learning, deep learning, and computer vision, which allow cars to “see” and interpret their surroundings, understand traffic patterns, and make real-time decisions. As AI models continue to advance, autonomous vehicles will become safer, more reliable, and increasingly accepted by the public. </p><p>While autonomous vehicles may not dominate our roads in the immediate future, the gradual rollout of semi-autonomous features—such as adaptive cruise control, lane-keeping assist, and automatic parking¬—is already underway. AI will also play a crucial role in the development of “driverless fleets,” which could revolutionize the transportation and logistics industries. These AI-powered fleets would be able to operate 24/7, reducing costs and increasing efficiency while removing human error from the equation.</p><h2>Annual Updates: A New Era for Vehicle Evolution</h2><p>Automakers are increasingly offering vehicles that receive over-the-air (OTA) updates, enabling them to add new features, fix bugs, and even improve performance remotely. These OTA updates, often powered by AI, will become a core part of the future driving experience. For instance, AI systems will learn from real-world driving data and fine-tune a car’s driving dynamics, improving things like fuel efficiency, performance, or handling through software updates. AI could also be used to enhance infotainment systems, making them more personalized and intuitive based on user preferences. </p><p>Annual updates will affect not only software but potentially hardware improvements as well. As automakers adopt more advanced AI technologies, it’s possible that vehicles will evolve more rapidly, receiving new features and functionalities each year. This means consumers may no longer have to wait for the latest model to enjoy the latest advancements in vehicle technology.</p><h2>Predictive Maintenance and Enhanced Safety</h2><p>By continuously monitoring a vehicle’s components, AI systems can predict when maintenance is required before a part fails, potentially saving consumers time and money by avoiding breakdowns. For example, AI could monitor battery health, tire pressure, and brake wear, notifying drivers when it’s time for service or a part replacement. </p><p>AI will also play a significant role in enhancing driver and passenger safety. AI-powered systems will enable more accurate collision avoidance, real-time hazard detection, and advanced driver assistance systems (ADAS). These systems will continuously learn from driver behavior, road conditions, and accident data, becoming more effective at preventing crashes and reducing the severity of those that occur. </p><p>In the future, fully autonomous vehicles will eliminate many human errors that cause accidents, resulting in a dramatic reduction in road fatalities and injuries. AI-driven vehicles will have the ability to react faster and more accurately to sudden changes in the driving environment, providing a level of safety far beyond what human drivers can achieve.</p><h2>Sustainability: AI in the Quest for Efficiency</h2><p>Electric vehicles (EVs) are already gaining traction, but AI will help optimize energy consumption, battery management, and charging infrastructure. AI algorithms can predict the most efficient routes, adjust energy usage based on driving habits, and even help manage charging times to minimize energy costs or grid congestion. </p><p>In addition, AI will play a key role in vehicle design, helping manufacturers create lighter, more efficient cars with minimal environmental impact. By analyzing vast amounts of data, AI can suggest design improvements that reduce fuel consumption, lower emissions, and enhance overall vehicle efficiency.</p><h2>The Road Ahead: Challenges and Opportunities</h2><p>While the potential of AI in vehicles is immense, there are still challenges to overcome. Concerns around data privacy, cybersecurity, and the ethical implications of autonomous driving remain prevalent. However, the industry is moving toward solutions that address these issues, with stricter regulations, better encryption, and AI models that can operate transparently and safely. </p><p>The future of AI-powered cars and driving technology will depend on how the industry navigates these challenges. As connectivity, autonomy, and AI-driven technologies evolve, vehicles will become smarter, safer, and more efficient, offering unparalleled experiences for drivers and passengers alike. </p><p>With our global reach and cutting-edge AI capabilities, <a href="https://www.transperfect.com/industries/more-industries/automotive" title="TransPerfect - Automotive">TransPerfect </a>is helping the automotive industry break down barriers and create vehicles that are not only intelligent but also adaptive to the diverse needs of drivers worldwide. By bridging language, connectivity, and technology gaps, TransPerfect is ensuring the future of driving is more connected, intuitive, safe, and efficient for everyone on the road. </p><p>Ready to accelerate your global strategy? <a href="https://www.transperfect.com/industries/more-industries/automotive">Get in touch with our experts</a> and drive your business forward today!</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By TransPerfect</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/automotive" hreflang="en">Automotive</a></div> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Mon, 17 Feb 2025 16:49:35 +0000 jpressman 58144 at https://www.transperfect.com https://www.transperfect.com/blog/translation-ai-hype-vs-impact <span class="field field--name-title field--type-string field--label-hidden">Translation AI: Hype vs. Impact</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-05-13T12:09:15-04:00" title="Monday, May 13, 2024 - 12:09" class="datetime">Mon, 05/13/2024 - 12:09</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-217373" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/translation-ai-hype-vs-impact"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="2000" height="857" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TranslationAI.png?itok=7kXVwgM7 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="514" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TranslationAI.png?itok=VwzwAjxi 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="329" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TranslationAI.png?itok=LNiSmwM1 1x"/> <img loading="eager" width="2000" height="857" alt="an illustration of human arms and robot arms (rest of bodies out of picture) interacting with digital tools." class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TranslationAI.png?itok=7kXVwgM7" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-217372" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-217371" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The launch of ChatGPT in late 2022 sparked immediate hype around generative AI. Many were quick to declare that AI would destroy all jobs. In the translation world, what AI is doing is enhancing productivity and opening up new opportunities. <o:p></o:p></p><p>In a recent webinar, TransPerfect’s Diego Bartolome, <a>head of AI.NOW</a>, and Ty Trainer, Machine Translation Implementation Manager, delved into what they call “translation AI,” a way of doing translation that stacks generative AI on top of existing technologies. They talked about how to get started implementing AI into workflows, use cases, and emerging opportunities. <o:p></o:p></p><h3>Translation AI: The New Reality<o:p></o:p></h3><p>TransPerfect has been doing machine translation (MT) for about 30 years. Now, we’re integrating generative AI (specifically, large language models, or LLMs) to help us do more. Translation AI is a framework for understanding this AI-integrated way of performing translation and localization. It’s thinking about AI not as a distinct, unconnected technology but as a set of technologies that work together to maximize productivity while also ensuring quality and extending savings. <o:p></o:p></p><h3>How Has AI Hype Impacted Companies?<o:p></o:p></h3><p><strong>Push to implement:</strong> Companies are pressured by leadership to implement AI solutions. But they may not know how to do it, or what it will mean for operations. Ideally, it’s done slowly and thoughtfully in a way that considers different use cases and requirements for various business units within the company. <o:p></o:p></p><p><strong>IT solution to “the language problem”: </strong>Translation has shifted from being owned by marketing to being owned by IT departments. Companies think human translation is expensive, and they see generative AI as the most efficient solution. But often, the people involved in the content and localization processes are not consulted before solutions are implemented. To be effective, companies need to drive change with people, as technology alone will not solve everything.  <o:p></o:p></p><p><strong>Reshaping content and localization goals: </strong>The translation industry is becoming more technological, which is reshaping roles and challenging traditional processes—even creating new career paths. People need to understand the technology and how best to incorporate it into workflows. <o:p></o:p></p><h3>The AI Maturity Model<o:p></o:p></h3><p>There is a temptation to implement AI for the sake of it, but this is the wrong approach. <o:p></o:p></p><p><em>Don’t implement AI because it’s there; do it to solve a business problem.</em> Many companies are in the early stages of implementing AI, and the best way for them to “move up” is through experimentation. We experiment with customers on their AI journey. We create pilots and minimally viable products (MVPs)—the first version of a product or service that allows customers to understand when generative AI or AI can help the business. If it works, we scale. If not, we try something else. <o:p></o:p></p><h3>From Hype to Reality: Where Are We Seeing Generative AI Applied Most Usefully?<o:p></o:p></h3><p>We look at how LLMs can combine with existing translation workflows to improve processes. We ask: How can we stack—or more meaningfully incorporate—generative AI into translation-specific workflows? We can use generative AI in conjunction with existing AI technologies that companies are using for translation, i.e., neural machine translation (NMT).<o:p></o:p></p><p>Machine translation is a mature application of AI. It’s been at the peak of productivity for 15–20 years. LLMs are a more nascent technology. While NMT is designed for translation, LLMs are open-ended in what they can do. At TransPerfect, we have found in almost every use case that NMT outperforms generative AI in terms of translation quality. <strong>We leverage both for their respective strengths. </strong><o:p></o:p></p><p>Here are three areas where we are seeing success:<o:p></o:p></p><ul style="list-style-type:disc;"><li>Accelerating post-editing tasks<o:p></o:p></li><li>Maximizing translator efficiency<o:p></o:p></li><li>Offering greater translation fluency<o:p></o:p></li></ul><p>Once we have our source content, we use AI to optimize it. This is a fully automated step. We then use translation AI (NMT + LLMs) to translate and perform post-editing, with a human-in-the-loop option.  <o:p></o:p></p><h3>Emerging Opportunities<o:p></o:p></h3><p>Synthesis AI is being used to draw insights from content. We foresee being able to incorporate synth AI for multilingual content generation. Instead of producing the content and then translating it into multiple languages, we’d be producing it in multiple languages. Eventually, instead of translators, we’d have in-language reviewers. <o:p></o:p></p><p>This would happen first with lower-risk content. For example, you could feed synth AI a prototype, a few features, and an image to write multilingual product descriptions for different retailers. <o:p></o:p></p><h3>Assess Translation Needs<o:p></o:p></h3><p>Do you need machine translation for projects that would be too expensive if you used humans only? Do you need real-time translation to quickly reply to a large number of customers in various geographies? Do you want to increase the efficiencies of your human translation process?<o:p></o:p></p><p>Look at samples of documents that need translating. How many and which languages do you need? What are your quality requirements? Do you have historical translations to draw from? We can use what you have to calculate the approximate level of productivity and quality you can expect to see from MT. <o:p></o:p></p><p>The best thing companies can do to integrate AI is to start small. An organization doing human-only translation can’t expect to jump immediately to a fully automated workflow.<o:p></o:p></p><p>And remember that data is critical for both AI model training and for proving ROI. Organizations need to reliably report on ROI. Having a reliable way to use data to measure impact is crucial. Finally, integration doesn’t happen overnight. Expect to build, learn, and iterate. <o:p></o:p></p><p><a href="https://globallink.transperfect.com/webinar/translation-ai-hype-vs-reality">Click to view the webinar</a>.<o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">TransPerfect Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/technology" hreflang="en">Technology</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Mon, 13 May 2024 16:09:15 +0000 muna.abdulkader 52762 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/adobe-summit-session-terumo-medical-and-micron-technology <span class="field field--name-title field--type-string field--label-hidden">Adobe Summit Session With Terumo Medical And Micron Technology</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>kgentile</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-04-14T18:34:10-04:00" title="Sunday, April 14, 2024 - 18:34" class="datetime">Sun, 04/14/2024 - 18:34</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-215101" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/resources/webinars/adobe-summit-session-terumo-medical-and-micron-technology"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1200" height="627" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/AdobeSummit2024-Social.png?itok=Uw5d4hiY 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="627" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/AdobeSummit2024-Social.png?itok=kYA640Ey 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="401" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/AdobeSummit2024-Social.png?itok=lXEbWKVs 1x"/> <img loading="eager" width="1200" height="627" alt="Adobe Summit 2024" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/AdobeSummit2024-Social.png?itok=Uw5d4hiY" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/technology" hreflang="en">Technology</a></div> </div> Sun, 14 Apr 2024 22:34:10 +0000 kgentile 52233 at https://www.transperfect.com